investing in branding and design services

 

Investing in your branding means setting yourself up to thrive. Your brand establishes expectations for customers and helps build your reputation for maximum credibility and profit.

My branding package takes your current identity to the next level, with polished visuals that focus not only on the what, but also on the who.

the collaborative brand design process

  • Identify

    We work together to identify your brand vision and goals. Our end goal is to create unique branding by implementing visual storytelling to portray the “why” behind your business.

  • Research

    I gather visual inspiration and create a brand moodboard to develop the tone of your business.

  • Design

    Begin creation of visuals after referencing client notes and inspiration.

  • Refine

    Together we review my proposed concepts and make necessary revisions for the perfect final design. Close client communication is key in this step.

  • Deliver

    Deliver finalized ready-to-use files and final suggestions for usage and implementation.

  • Follow up

    Many clients return to have more design services and materials made well after their initial projects are completed. I will always be here for you to create what you need!

view portfolio
 

client testimonials

  • Tara, Clay & Crystals

    Designing my business cards was so easy and enjoyable with Caitelle! She was able to implement all my ideas into a design I really loved. I had to rebrand my business and she was so easy to talk to, her prices were super affordable and I loved being able to share my ideas with her! I highly recommend her to anyone who is interested in changing their branding. She is so great at what she does, she is talented and had great suggestions for when I wasn’t sure on what to choose. I had the best experience and she is my go to designer for any changes I may need to make in the future!

  • Rebekah Marshall, Bek's Stitches

    I was looking for a total brand makeover, and when I saw Cait’s profile and website, I knew she’d be an amazing fit! Color and eyecatching elements were so important to me. She took my ideas and mood board and created branding that is 110% me. She was super open to suggestions and provided me with lots of options. From my logo to my website, she gave me exactly was I was looking for, and I’m still so obsessed with it all!

  • Elizabeth, Flutterby Gems

    “Forever my go-to on all my design needs! Cait is professional, kind, & has great communication… not to mention the designs are always SO CUTE!! She gives everything you need when it comes to one’s branding! Have recommended her to so many friends as well. Couldn’t be happier :)”

  • Kathy, Lace & Whimsy Studio

    “Cait was an absolute dream to work with and did such an amazing job refreshing my branding. When she sent over a mood board and color palette, I immediately knew we were on the same page and that she really understood my vibe! Cait updated my logo and created 3 new sub-logos for my brand and absolutely nailed it. She was so patient with me when I asked for revisions and got the project done ahead of schedule. I would recommend her services to anyone!”

  • Maya, Honey Flower Naturals

    It was an absolutely pleasure working with Caitlyn! She was so professional yet warm, kind, and attentive to my vision. She is so creative and just an incredible human being. It was truly an incredible experience!

investment costs

 

$850

Lilac Package — Package 01

Final Deliverables:

  • Initial branding assessment and questionnaire

  • Primary logos in full color palette

  • Secondary logos in full color palette

  • Social media brand submarks

  • Standalone watermarks

  • In depth color palette

  • Web banners (pick 1-2 platforms)

  • Merchandise mockups

  • Typography styling

  • 2 brand collateral items of your choice (can add extras on for separate cost per item)

  • Brand style guide

 

$2,200

Peony Package — Package 02

Final Deliverables:

  • Initial branding assessment and questionnaire

  • Primary logos in full color palette

  • Secondary logos in full color palette

  • Social media brand submarks

  • Standalone watermarks

  • In depth color palette

  • Web banners (pick 1-2 platforms)

  • Merchandise mockups

  • Typography styling

  • 2 brand collateral items of your choice (can add extras on for separate cost per item)

  • Brand style guide

  • and EVERYTHING included in Package 05

 

$150

Hyacinth Package — Package 03

Final Deliverables:

Pop-up shop table runner or tablecloth and canopy banner, your choice of sizes based off of chosen print shop. Logo must be provided. Includes vector illustrations if desired. Branding and logo design not included. Printing not included.

 

$180

Tulip Package — Package 04

Final Deliverables:

The essential small business stationery set. Double sided business cards and single or double sided thank you/instructional cards. Your choice of sizes based off of chosen print shop. Branding and logo design not included. Printing not included.

 

Starting at $1,800+

Squarespace E-Commerce Site Design — Package 05

Final Deliverables:

  • Up to 7 pages designed

  • Custom designed graphics

  • Creation of shop categories

  • Responsive design across mobile and desktop devices

  • Favicon

  • Announcement banner

  • SEO across all pages

  • Easy to navigate user-interface

  • Implementation of social media accounts

  • 1 week customer service for any questions about site after completion

Does not include content development. Must provide all photos and information.

 FAQ

 

  • Yes I am proud to now offer payment plans for package 1 and 2 only! One third of the total investment price is due upon signing my Terms of Agreement to reserve your spot in my schedule so we can begin the project. The remaining cost will be split into two separate payments, one third due half-way through the project, and the last third at the end of the project prior to sending final files. All payment for other services required up front.

  • Down payments are not required when applying or booking for a service! If interested in sending a down payment, please email me and we can discuss costs.

  • I do not offer any logo services à la carte, they are only available in my branding packages.

  • Invoices will be sent through Square to your email with a 3% fee attached to cover the Square fee. Payments must be sent by due date set by me. If payments are held, the project will not be finalized and files will not be sent.

  • Options include business cards, thank you cards, social media banner (choose platform), product labels, Instagram highlight icons, product packaging design, envelope design, sub-branding/subscription tier icons, market banners, market table runners, jewelry backing cards, and much more.

    If you’re interested in more than 2 brand collateral items, extra fees will be charged.

  • No. All printing fees are at the cost of the client. I recommend supporting your local print shops for any print materials. Moo.com, Avery.com and Vistaprint.com are great online options but they charge for shipping.

  • Please be sure to save your files in at least 2 locations. To conserve digital space I may delete files from my personal computer within 30 days of project completion.

  • I, as the artist, reserve the rights to your brand’s designs, files, and sketches. However, you are within your rights to use your branding on any materials for personal or commercial use. No additional fees necessary for any commercial use. You are not permitted to resell the files directly, make changes to the files, or take the files to another designer to change or copy.